Adidas, the sportswear and streetwear superstar, just opened their newest flagship on Fifth Avenue in the heart of Midtown, NYC. Now, I know you may be thinking, okay cool, another store to the endless stores on Fifth Avenue. But no. There is no other store like this in the entire city.
Let's begin with the basics. The store is 45,000 square-feet, four-stories, and nothing short of breathtaking. The design of the store was based on the "stadium retail concept." And it's very resemblant as you enter. The entrance to the store looks like the entrance to a field. There are bleachers between the first and second floor, for watching live games or people-watching on Fifth Avenue. Dressing rooms are locker rooms, and there are track and turf areas to test out products. It's very industrial, grey-toned overtaking the store. Additionally, there is a juice bar, and snack bar, a concierge service, and a print shop and customization area for your unique touch.
Down the block is the two-floor, 20,000 square-foot North Face store. Two blocks away is Times Square. And stores surround the Adidas store, so there's no way to be bored in the area. So go check it out! The location is the corner of 5th Avenue and 46th Street.
Let's begin with the basics. The store is 45,000 square-feet, four-stories, and nothing short of breathtaking. The design of the store was based on the "stadium retail concept." And it's very resemblant as you enter. The entrance to the store looks like the entrance to a field. There are bleachers between the first and second floor, for watching live games or people-watching on Fifth Avenue. Dressing rooms are locker rooms, and there are track and turf areas to test out products. It's very industrial, grey-toned overtaking the store. Additionally, there is a juice bar, and snack bar, a concierge service, and a print shop and customization area for your unique touch.
Down the block is the two-floor, 20,000 square-foot North Face store. Two blocks away is Times Square. And stores surround the Adidas store, so there's no way to be bored in the area. So go check it out! The location is the corner of 5th Avenue and 46th Street.